Search for collections on Repository UNISKA Kediri

Pengaruh Store Atmosphere,Diferejsiasi Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Pada Mekar Swalayan.

Diyah, Astutik (2024) Pengaruh Store Atmosphere,Diferejsiasi Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Pada Mekar Swalayan. Skripsi thesis, Universitas Islam Kadiri.

[thumbnail of Saya sedang berbagi 'Abstrak Jurnal Skripsi' dengan Anda - Dya 334.docx] Text
Saya sedang berbagi 'Abstrak Jurnal Skripsi' dengan Anda - Dya 334.docx

Download (14kB)

Abstract

Mekar Swalayan is one of the businesses owned by Kopkar PT. Gudang
Garam Tbk. Kediri is aimed at improving the welfare of its members, and along with the development of the retail industry in Indonesia which is closely related to daily life in modern society. This research was carried out with the aim of finding out, explaining and proving the hypothesis that store atmosphere, product differentiation and service quality influence product purchasing decisions at Mekar Swalayan. The quantitative research method of causal associations was used in this research, where the sampling method was accidental sampling using a questionnaire and Likert scale. Where the population of this study is all Mekar Swalayan consumers whose number is unknown. The sample for this research consisted of 384 respondents using the Lemeshow formula, the terms of use of which apply to unknown or unlimited populations. The analysis method used is multiple linear regression using SPSS 25 for Windows. This research shows that store atmosphere, product differentiation and service quality partially have a positive influence on purchasing decisions at Mekar Swalayan as evidenced by the significance of the t test value of 0.000 < 0.05. And in the F test store atmosphere, product differentiation and service quality have a simultaneous influence with a significance value of 0.000 < 0.05.

Item Type: Thesis (Skripsi)
Subjects: 300 - Ilmu Sosial > 330 Ekonomi > 330 Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Perpustakaan Fakultas Ekonomi
Date Deposited: 05 Jun 2025 06:27
Last Modified: 05 Jun 2025 06:27
URI: http://repo.uniska-kediri.ac.id/id/eprint/1124

Actions (login required)

View Item
View Item

Downloads

Downloads per month over past year

Latest Collections

Top Downloaded Items

Top Authors